Glow Up Guaranteed: 5 Viral Makeup Trends You NEED to Try in 2025

Scrolling through internet feels like looking into the future of beauty, and right now, the future looks absolutely stunning. As we dive deep into 2025, the makeup trends emerging are a beautiful blend of radiant minimalism and bold artistic expression.

Forget about rigid rules. This year is all about personalizing trends to celebrate your unique features. We've analyzed thousands of pins to bring you the definitive guide to the 5 biggest Pinterest makeup trends for 2025. Get ready to screenshot, because your new signature look is just a scroll away!

1. The 'Sunkissed Glow' Skin

The "no-makeup makeup" look has evolved. In 2025, it's all about 'Sunkissed Glow' Skin—a complexion that looks hydrated, healthy, and incredibly luminous from within. It’s less about heavy coverage and more about strategic highlighting and dewy finishes.

A model showcasing the 2025 Pinterest makeup trend of sunkissed glowy skin, featuring dewy highlighter and a natural, radiant finish.

2. The Minimalist Graphic Liner

Eyeliner is getting a sharp, futuristic update. The Minimalist Graphic Liner trend focuses on clean lines, negative space, and unexpected placements. It's less about a traditional cat-eye and more about a single, perfectly placed line that makes a huge impact.

A close-up of an eye with the minimalist graphic liner trend of 2025, featuring a sharp, floating cobalt blue eyeliner wing.

3. 'Ethereal Eyes' & Washes of Pastel

Step into a daydream with 'Ethereal Eyes.' This trend uses soft, hazy washes of pastel and shimmer to create a romantic, otherworldly effect. Think lavender, mint green, baby blue, and soft pink, blended out for a soft-focus finish.

A model with ethereal eyes, a 2025 makeup trend, featuring a soft wash of pastel lavender and pink eyeshadow.

4. The Return of the 'Velvet Matte' Lip

Gloss has had its moment. Now, the sophisticated 'Velvet Matte' Lip is making a huge comeback. This isn't the dry, cracking matte of the past. The 2025 matte lip is plush, comfortable, and highly pigmented with a soft, velvety texture.

A close-up on a pair of lips wearing a deep berry-red velvet matte lipstick, a key Pinterest makeup trend for 2025.

5. Subtle Pearl & Crystal Embellishments

For a touch of everyday magic, Subtle Embellishments are the go-to trend. Instead of over-the-top festival looks, this trend focuses on placing a few tiny pearls, rhinestones, or facial gems strategically to catch the light and add a surprising element of glamour.

A model showcasing the subtle embellishment makeup trend of 2025 with a single pearl placed at the end of her eyebrow.

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